Kia – Holiday Joyride
Commercial for Kia Motors in collaboration with St. Jude Children’s hospital.
 
A custom immersive display at the hospital transports young patients to the North Pole. The 50x100ft set includes a Kia EV6 on top of hydraulic compressors to create the feeling of driving and flying, along with nearly 300 LED screens. On the ‘drive’ the children saw sparkling reindeers and magical narwhals, and got to see their own names appearing in the starry night sky.

Kia - Holiday Joyride - VFX
Kia - Holiday Joyride - VFX
Kia - Holiday Joyride - VFX
Kia - Holiday Joyride - VFX
Kia - Holiday Joyride - VFX
Kia - Holiday Joyride - VFX
Kia - Holiday Joyride - VFX
Kia - Holiday Joyride - VFX

Credits
 
Client
Agency
Production
 
Studio
Directors
 
Cinematographer
 
3D Lead
3D Artists / Comp
 
Animation Lead
3D Animators
 
2D Animator
Compositor
 
LED Specialists
 
Kia Motors
David & Goliath
Nexus
 
Factory Fifteen
Jonathan Gales
Paul Nicholls
Paul Theodoroff
 
Ares Compagnoni
Benedetto Bertozzi
Vincent Filhine
Ricardo David
Hugo Rosado
Irimia Tiberiu
Luca Brena
Alexey Marfin
 
Vu