Commercial for Kia Motors in collaboration with St. Jude Children’s hospital.
 
A custom immersive display at the hospital transports young patients to the North Pole. The 50x100ft set includes a Kia EV6 on top of hydraulic compressors to create the feeling of driving and flying, along with nearly 300 LED screens. On the ‘drive’ the children saw sparkling reindeers and magical narwhals, and got to see their own names appearing in the starry night sky.